Bachelor of Business Administration (BBA) in Marketing

Course Overview

The Bachelor of Business Administration (BBA) in Marketing at Universiti Geomatika Malaysia is a 3.5-year undergraduate programme designed to prepare students for careers in marketing and business management. The programme combines fundamental business administration principles with specialised marketing knowledge, including marketing management, consumer behaviour, market research, digital marketing, brand management, sales and marketing communications.

Students develop practical skills in analysing markets and consumer needs, developing marketing strategies, managing campaigns and brands, and applying modern marketing tools. The programme also provides students with the knowledge and skills needed to work across various local and international industries.

Entry Requirements

Applicants can generally enter the programme with recognised qualifications such as:

• STPM

• A-Level

• Foundation / Matriculation

• Diploma

• Other equivalent qualifications recognised by Universiti Geomatika Malaysia.

The exact academic requirements depend on the applicant's qualification and educational background.