BA (Hons) Digital Marketing

Course Overview

The BA (Hons) in Digital Marketing at UCSI University is a forward-thinking program designed to prepare graduates for the evolving landscape of marketing in a digital age As customer interactions with brands shift dramatically through social media platforms, smartphones, and tablets, the importance of digital marketing has become pivotal for progressive organizations

This degree equips students with the essential skills, vision, and confidence to implement digital techniques as part of an integrated marketing and communications strategy Through a comprehensive curriculum, students will learn to navigate and leverage various digital marketing tools and platforms, ensuring they are well-prepared for the challenges and opportunities in the ever-changing marketing environment.

Entry Requirements

STPM  

Pass with Grade C (CGPA 2.00) in any 2 subjects and a pass in Mathematics and English at SPM level*

For other qualifications and certificates (e.g., UEC, Foundation, STAM, etc..) please contact our educational consultants or submit your application for Admission assessment.