Bachelor of Business Administration (Hons.) Digital Business Management

Course Overview

The Bachelor of Business Administration (Hons.) in Digital Business Management at Multimedia University Malaysia prepares students for the AI-driven workforce. The program focuses on IT, business, marketing, and management skills for digital business transformation. Students gain business analytics and web/mobile technology knowledge. SAP and Microsoft certifications are offered. Practical experiences, industry guidance, and industrial attachments enhance skills. Graduates excel in strategic decision-making, digital process redesign, and driving digital transformation in organizations.

Entry Requirements

Pass Foundation/ Matriculation studies with at least CGPA of 2.00 from a recognised institution.

For other qualifications and certificates (e.g., UEC, Foundation, STAM, etc..) please contact our educational consultants or submit your application for Admission assessment.