Master of Science in Global Marketing Management

What you will learn in a glance?

The Master of Science in Global Marketing Management program equips students with the knowledge and skills necessary for leadership roles in marketing on a global scale. Core courses cover essential marketing principles, consumer behavior, and strategic management, with a focus on international markets. Students also explore topics such as digital marketing, brand management, and marketing analytics. Through experiential learning opportunities, they gain practical experience in developing and executing marketing strategies for global brands. Graduates emerge prepared to navigate the complexities of global markets, drive organizational growth, and make informed marketing decisions in diverse cultural contexts.

Dual Degrees from APU and DMU United Kindom

Students who joined the Master of Science in Global Marketing Management program at APU University Malaysia will have the option to apply for the APU-DMU Dual Degree Scheme. Under this Scheme, students will be able to get 2 Degree Certificates and transcripts upon graduation: 1 from Asia Pacific University (APU), Malaysia, and 1 from De Montfort University (DMU), UK. please note this is optional and costs GBP 375 Per year.