Master of Science in Digital Marketing

The Master of Science in Digital Marketing at Asia Pacific University (APU) equips students with advanced knowledge and practical skills in digital marketing, consumer behaviour, branding, AI-powered marketing, data analytics, and sustainable marketing strategies. The programme combines academic theory with industry-focused learning, enabling students to develop effective digital campaigns, analyze marketing performance, and address real-world business challenges in today's technology-driven environment. The programme is delivered entirely through coursework and a final project, with no written examinations.

Entry Requirements

• Bachelor's degree in a related field with a minimum CGPA of 2.50, or equivalent.

• Bachelor's degree in a related field with CGPA 2.00–2.49 may be accepted subject to an internal assessment.

• Bachelor's degree in a non-related field with a minimum CGPA of 2.00 may be accepted with relevant work experience (subject to assessment).

• Applicants from non-related fields without relevant work experience must complete prerequisite modules.

• English Requirement (International Students): IELTS 6.0 or an equivalent English language qualification.